Whether you’re creating graphics for social media or designing a theme for an upcoming campaign, the applications of graphic design are vast. From picking a font to perfecting proportions to allotting white space, the combinations, choices and possibilities can seem endless.
Using color beautifully takes a trained eye and that can take time. But once you’ve built your palette, you can check one huge task off your designing checklist. Taking time to create the perfect palette is one of your most crucial steps to ensuring a successful design. Make sure you never forget who you are designing for. Unless your project is purely for your own personal enjoyment, you are probably designing for a specific audience. Keeping that audience at the top of your mind will ensure that you are creating something they will react to.