How an employee in a business firm persuades the customers in front of him to buy the product can be termed as salesmanship. The salesman has to win the confidence of the customer for the product or service offered by the seller. It fuels the winning of regular customers also. The pushing of the product in the market which has high competition is a risky task which is possible only through various activities like salesmanship. The new markets can also be captured through this. Larger profits to the seller are brought by increasing the sales volume.
As far as the consumer is concerned the salesman educates and guides. The help of the salesman to select the right product which suits the need of the consumer is an important element which satisfies consumers. The varieties of products are introduced to them by effective salesmanship. The major benefits of salesmanship are there are actual sales by converting the demand to sale and minimum wasted efforts. The salesman is entering into the actual market and the target customers in which the possibility of sale is high.
It is also to be noted that proper training should be given to the salesman for effective promotion. Otherwise, mistakes or inefficiency from the part of salesman can ensue in a negative image to the product or service. The ability of a salesman to convey information about the product is considered as criteria to measure the quality. Thus, the time and efforts of him or her should be properly planned. The communication skill plays an important role here. Persistence in his or her can only bring success. On the other hand, tendency of easily giving up can result in decreased results. The moral characteristics of a person are also important to be a successful salesman.